caritoc51

• Designed and manage Web Site www.TiendaBabyLove.com • Designed Advertising (Flayers, Promotions) • Contributed to relevant blogs, post, information to increase brand awareness through Social Media. • Managed all social media programs, including Internet forums, blogs, social networking applications. Instagram @TiendaBabyLove

• Ensure the implementation of the plans defined in the Cycle Planning for the key accounts, responding to the objectives of Selling out, merchandising, promotion, communication and price, maximizing the resources allocated. • Implement trade marketing programs guaranteeing visibility, availability, price, selling out and training of key portfolio brands in the strategic channels defined for their routes, establishing strategic partners' links. • Identify and define opportunities for negotiations in key accounts aligned with the company's communication strategy, optimizing investment resources, guaranteeing the SOV versus the competition. • Provide market and consumer information in strategic channels to ensure control of key accounts to develop strategies and tactics to achieve the objectives. • Lead, train and motivate the people in charge (merchants, vendors, merchandisers, etc.) to achieve the effective implementation of trade and brand marketing activities.

• Coordinate with the sales team an effective management of inventory and brand quality in the outlets of the assigned cluster. • Guarantee competitiveness and price communication. • Verify and guarantee the management of the portfolio within the assigned territory. • Maintain a correct flow of information on customer, consumer, competition and market activities to ensure control, to develop strategies and tactics to achieve objectives. • Guarantee the change of the communication material, exhibition according to the established times when there is a change of campaign or the material requires it. • Make visits to the assigned sales points. • Ensure compliance with the commercial agreements acquired with customers.